Comment créer et optimiser des YouTube Ads en 2026

#!/bin/bash
pip install google-ads==23.0.0 google-auth google-auth-oauthlib google-auth-httplib2
pip install pandas matplotlib
mkdir -p ~/.google-ads
chmod +x setup.sh

developer_token: "ABCD-EFGH-IJKL-MNOP-QRST-UVWX-YZ01-2345"
login_customer_id: "1234567890"
use_proto_plus: true
client_id: "your-client-id.googleusercontent.com"
client_secret: "your-client-secret"
refresh_token: "your-refresh-token"

# Pour service account (recommandé pour prod)
json_key_file: "/path/to/service-account-key.json"
login_customer_id: "1234567890"

from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException

client = GoogleAdsClient.load_from_storage(path="~/.google_ads.yaml")
googleads_service = client.get_service("GoogleAdsService")

campaign_service = client.get_service("CampaignService")
operation = client.get_type("CampaignOperation")
campaign = operation.create
campaign.name = "Ma Campagne YouTube 2026"
campaign.status = client.enums.CampaignStatusEnum.PAUSED
campaign.advertising_channel_type = client.enums.AdvertisingChannelTypeEnum.VIDEO
campaign.advertising_channel_sub_type = client.enums.AdvertisingChannelSubTypeEnum.VIDEO_REACH

budget_service = client.get_service("CampaignBudgetService")
budget_operation = client.get_type("CampaignBudgetOperation")
budget = budget_operation.create
budget.name = "Budget Quotidien 50€"
budget.amount_micros = 50_000_000  # 50 EUR

response = budget_service.mutate_campaign_budgets(customer_id="1234567890", operations=[budget_operation])
budget_resource_name = response.results[0].resource_name

campaign.campaign_budget = budget_resource_name

campaign_response = campaign_service.mutate_campaigns(customer_id="1234567890", operations=[operation])
print(f"Nouvelle campagne créée: {campaign_response.results[0].resource_name}")

from google.ads.googleads.client import GoogleAdsClient
client = GoogleAdsClient.load_from_storage()
ad_group_service = client.get_service("AdGroupService")
operation = client.get_type("AdGroupOperation")
ad_group = operation.create
ad_group.name = "Groupe France Tech"
ad_group.campaign = "customers/1234567890/campaigns/1234567891"
ad_group.status = client.enums.AdGroupStatusEnum.ENABLED
ad_group.type = client.enums.AdGroupAdTypeEnum.VIDEO_RESPONSIVE
ad_group.cpc_bid_micros = 20_000_000  # 20 EUR CPC

# Targeting géo France
geo_target_constant_service = client.get_service("GeoTargetConstantService")
location = client.get_type("LocationInfo")
location.geo_target_constant = "21137"  # France
ad_group.targeting_setting = client.get_type("TargetingSetting")
ad_group.targeting_setting.targeting_resources.append(location)

response = ad_group_service.mutate_ad_groups(customer_id="1234567890", operations=[operation])
print(f"Groupe créé: {response.results[0].resource_name}")

from google.ads.googleads.client import GoogleAdsClient
client = GoogleAdsClient.load_from_storage()
ad_group_ad_service = client.get_service("AdGroupAdService")
operation = client.get_type("AdGroupAdOperation")
responsive_search_ad = operation.create
responsive_search_ad.ad_group = "customers/1234567890/adGroups/1234567892"
responsive_search_ad.status = client.enums.AdGroupAdStatusEnum.PAUSED
responsive_video_ad_info = client.get_type("ResponsiveVideoAdInfo")
responsive_video_ad_info.headlines.add(headlines="Titre Impactant !")
responsive_video_ad_info.descriptions.add(descriptions="Découvrez notre produit révolutionnaire.")
responsive_video_ad_info.format_setting = client.enums.VideoFormatEnum.ALL_FORMATS
responsive_video_ad_info.youtube_video_asset = "customers/1234567890/youtubeVideoAssets/VIDEO_ID"  # Remplacez par votre vidéo YouTube ID
responsive_search_ad.responsive_video_ad = responsive_video_ad_info

response = ad_group_ad_service.mutate_ad_group_ads(customer_id="1234567890", operations=[operation])
print(f"Annonce créée: {response.results[0].resource_name}")

from google.ads.googleads.client import GoogleAdsClient
import pandas as pd
client = GoogleAdsClient.load_from_storage()
GAQS = client.get_service("GoogleAdsService")
query = """
SELECT
  campaign.name,
  metrics.impressions,
  metrics.clicks,
  metrics.video_views,
  metrics.cost_micros
FROM campaign
WHERE segments.date DURING LAST_7_DAYS
AND campaign.advertising_channel_type = VIDEO
"""
response = GAQS.search(customer_id="1234567890", query=query)

data = []
for row in response:
    data.append({
        'Campagne': row.campaign.name,
        'Impressions': row.metrics.impressions,
        'Clics': row.metrics.clicks,
        'Vues Vidéo': row.metrics.video_views,
        'Coût (€)': row.metrics.cost_micros / 1_000_000
    })
df = pd.DataFrame(data)
print(df)
df.to_csv('youtube_ads_report.csv', index=False)